Services
Presentation & MC Work
Whether presenting style segments on TV or MCing live events my enthusiasm and authenticity shines through (honestly, I’ve been told so)
I do thrive on live communication and always work hard to ensure the audience are engaged, inspired and informed. I thoroughly enjoy chairing panel discussions and Q&As as well as hosting live fashion or lifestyle events around the county. I particularly love presenting segments and occasions that celebrate individuality and teach confidence in style at any age.
‘Irene has presented a great number of segments on RTE's Today Show for the Ilac Centre over the last few years which have resulted in increased sales for our stores. She is extremely professional, knowledgeable and helpful in providing advice to us in terms of what will achieve the best results on TV. She has also established excellent relationships with our retailers who hugely value her friendly and outgoing presentation of their offerings. We have no hesitation whatsoever in recommending her to others’.
Ann Sheehy, Marketing Manager, Ilac Shopping Centre
Editorial & Commercial Styling
Having worked with various publications, commercial brands, charity organisations, corporate clients and online publishers, I have a proven track record at producing quality, engaging, unique and eye-catching content. From studio to location, I have styled editorial, commercial, celebrity, lifestyle and social media campaigns. I also regularly produce and present supplementary video content for clients,, managing everything from the narrative to the styling and delivery on air.
Creative Consultancy
Working with brands on creating innovative campaigns is where my heart is…
Helping to promote clients’ goods, stores, designers, product lines, ranges, produce and services is where I thrive. Depending on the client’s budget, target audience or KPIs, I will advise on the most appropriate medium for their business, and work with them to create a bespoke campaign for their needs. Be it TV segments, social media posts, creative copy, live events or competitions, I work closely with brands, and often other respected and talented creatives, to generate engaging and fruitful content for their businesses.
Art Direction
my greatest work satisfaction comes from bringing ideas from conception to reality.
Working with a creative team on designing all elements of a client’s campaign, shoot or media content is a joy. I work closely with my clients to create a strong, clear narrative for their campaign that will be impactful at every stage. On shoots, I collaborate with the photographer and the wider styling team to ensure the theme is being interpreted and delivered upon in the most effective manner.
Lifestyle Journalism
contributing to well-known Irish print media, as well as a number of online publications, writing is my longest love affair.
My first person accounts offer a tongue-in-cheek take on everything from fashion ‘rules’ to parenting. When I first began working in the media, I wrote a blog called ‘Why Don’t I Live In the 1940s’ which reflected my love of Vintage fashion, incurable nostalgia as well as offering a humorous(ish) view of the modern world as seen through the eyes of a self-confessed ‘Nana’. As well as writing articles, I also publish musings on my own website (you’re on it!), and have produced copy for a number of recognisable brands and organisations.